About ETHNC

Founded in Pakistan in 2013, ETHNC is a contemporary fashion brand combining traditional eastern influences with modern design. The brand has grown to 37 physical stores across Pakistan and is expanding internationally, with a presence in the UK, USA and UAE.
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ETHNC forms part of Outfitters Stores Pvt Ltd, one of Pakistan’s leading fashion retail groups. The wider group has a substantial retail presence, with its sister brand Outfitters operating more than 100 stores across Pakistan and an expanding international presence.
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As part of ETHNC’s international growth, the brand continues to invest in premium retail environments where technology, interior design and high-impact digital displays form an integral part of the customer experience.

Supporting ETHNC's International Expansion

Tod Technologies was selected to design, supply and support a series of premium LED video wall installations for ETHNC as part of its international retail expansion.
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Working alongside the client's architects, designers and project teams, our objective was to deliver visually striking LED displays that complemented the premium retail environment whilst maintaining exceptional reliability and image quality.
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‍We work closely with architects, interior designers and project teams from the early design and specification stages through to installation and commissioning.
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Our involvement extends beyond the design and installation of the LED systems. Tod Technologies provides ongoing technical support and maintenance across the network, while digital content is centrally managed and deployed through our Tod Signage™ cloud-based content management system (CMS). This enables content across multiple stores and locations to be updated, scheduled and managed remotely from a single platform.